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What’s a Yellow Pages Agency?
A Yellow Pages agency, such as PAPA Directory Services, is a consulting firm that develops, manages and places print and online yellow pages programs in multiple geographical areas. A yellow pages agency is typically referred to as a CMR, or certified marketing representative.
Like most Yellow Pages agencies, we are members of the Yellow Pages Association (YPA), an organization that includes publishers, marketers and suppliers responsible for producing yellow pages directories in more than 20 countries. We represent you by working directly with the publishers.
National and Local Support
PAPA Directory Services can serve you as a national account if you meet the following criteria:
• Advertise in at least 20 directories
• Advertise with two or more publishers
• Do business in three or more states
• No more than 70 percent of business from home state
For those that currently do not meet these criteria, PAPA welcomes the opportunity to outline a plan that will grow your business and establish you as a national account.
PAPA also offers fee-based services for those businesses that want to focus their marketing efforts in less than three states.
